ReferencesUAB-Online
They have the marketing team. We’re the part of it that writes HubSpot code.
UAB-Online is a collaboration platform for maritime liquid bulk operations, connecting terminals, vessels, captains, agents, traders and surveyors. Since 2024 we’ve helped them with all things HubSpot, mostly module development: whatever their marketing team needs the website to do next, built as something they can then use themselves.
- 2
- years of continuous cooperation, since 2024
- Modules
- the bulk of the work: built to order, reused after
- All things
- HubSpot: one partner for the whole platform side
- Ongoing
- no fixed project end, no rebuild between requests
The shape of the work
A request, not a project.
Most of what arrives here is one thing at a time: a new section the marketing team wants on a page, a layout the current modules can’t quite make, something on the site that needs to behave differently on a phone. No kickoff, no scope document, just a description and a deadline.
That only stays cheap if each answer is a module rather than a one-off page. Build it once, with fields, and the next time they want the same thing somewhere else it costs them nothing.
What a module ships with
Editor fields, named in plain language
The team that asked for it has to be able to use it without asking us again.
Wider than the request
Built for the page it was asked for, and for the two other places it will end up.
Mobile designed, not squeezed
Dense B2B content (feature lists, benefit blocks, tables) needs a real small-screen layout, not a stack.
Behaviour under real content
Tested empty, tested overfull, tested with the image missing, because all three happen.
Small requests, answered quickly, for two years.
This is the least dramatic kind of cooperation we have, and one of the most useful: the marketing team asks for something new, and it ends up on the site, working properly, and built so they can make changes themselves without needing a developer.
No request is too small to be worth doing well. The ones that look like five minutes are usually the ones that decide whether the site is still coherent a year from now.
Same discipline as our longest partnerships, at a different scale: build it so the next change is cheap.
More references
Need a HubSpot developer, but not a whole agency?
Send us the thing your current modules can’t do. We’ll tell you what it takes, and build it so you don’t have to ask twice.