Articles
What we’ve learned building HubSpot sites, getting them found by search engines and AI assistants, and keeping small business sites simple. Written by the people who do the work.
HubSpot websites
- How to migrate from WordPress to HubSpot without losing your rankings A step-by-step plan for moving a WordPress site to HubSpot CMS: what to audit, how to map URLs and redirects, what to rebuild, and what to check after launch.
- HubSpot CMS vs WordPress for B2B marketing sites An honest comparison of HubSpot Content Hub and WordPress for B2B marketing sites: cost, upkeep, CRM connection, flexibility and who each one suits.
- How much does a HubSpot website cost? What a HubSpot website costs: the HubSpot subscription, a Marketplace or custom theme, the build itself, and ongoing work, with the questions that move the price most.
- How to build HubSpot modules your marketing team can’t break Practical rules for building HubSpot CMS modules that marketers can edit safely: field design, sensible limits, help text, defaults and testing with worst-case content.
SEO & AEO
- What is answer engine optimization (AEO), and how do you get cited by AI assistants? Answer engine optimization explained: how ChatGPT, Claude, Perplexity and Google AI Overviews pick their sources, and a practical checklist to get your site cited.
- How to add schema markup to a HubSpot site Which schema markup a HubSpot site needs, three ways to add it (site-wide, per page and in modules), what changed with FAQ rich results, and how to test it.
CRM & automations
Small business websites
- Does a small business website need a CMS? When a small business website needs a CMS like WordPress, and when a site without one is faster, safer and cheaper to run. A practical guide for owners.
- What a small business website really costs to run The yearly running costs of a small business website: domain, hosting, email, licences and maintenance, compared for a WordPress site and a maintenance-free site.