Artist for HubSpot
Artist vs Artist Pro
Start with Artist for a simple portfolio. Move to Artist Pro for style kits, far more layouts and full design control in every module.
At a glance
| Feature | Artist | Artist Pro |
|---|---|---|
| Modules | 16 | 34 |
| Sections | 5 | 23 |
| Page templates | 6 | 16 |
| Blog templates | 2 | 2 |
| System templates | 11, including 4 membership pages | 11, including 4 membership pages |
| Style kits | None | 6 (Artist, Modern, Editorial, Noir, Warm, Bold) |
| Price | Free | $299 |
| Support | Installation guide | Email support for as long as you use it, plus 2 hours of customization (support page) |
Styling options in every module
| Option | Artist | Artist Pro |
|---|---|---|
| The same Styles tab in every module | Included Basic style options in some modules | Included |
| Text styles per element (font, size, color) | Included Limited | Included |
| Background: none, subtle, dark, accent, color, gradient or image, with automatic text colors | Not included | Included |
| Border, corner radius, spacing, alignment, content width | Included Limited | Included |
| Button styles per module, card styles | Not included | Included |
| Entrance animations and image reveal per module | Not included | Included |
| Show or hide on mobile or desktop | Not included | Included |
| Every image can be a video (YouTube loads only on click, uploaded file or embed) | Not included | Included |
Theme settings
| Setting | Artist | Artist Pro |
|---|---|---|
| Colors, fonts, headings h1 to h6, links, buttons, forms, spacing, content width | Included | Included |
| Style kits that restyle the whole site in one click | Not included | Included 6 kits |
| Self-hosted fonts per kit (fast, no Google Fonts request) | Not included | Included |
| Header layout, mobile menu (panel, full screen or slide-in), sticky and transparent header | Not included | Included |
| Footer colors, card styles, image hover effects, caption styles, lightbox colors | Not included | Included |
| Motion (entrance animations, image reveal, parallax, smooth scrolling) | Included An animation on/off switch | Included Full motion settings |
Templates
| Template | Artist | Artist Pro |
|---|---|---|
| Home, About, Contact, Gallery, Project | Included | Included |
| Two more home page designs (editorial and studio) | Not included | Included |
| Portfolio, Exhibitions and events, Exhibition or event, Services and commissions, Prints and pricing, Press, FAQ, Landing page, Link in bio | Not included | Included |
| Blog post and blog listing | Included | Included |
| 404, 500, password, search results, 3 email subscription pages, 4 membership pages | Included | Included |
| Pre-designed sections | Included 5 | Included 23, for example Artist bio, CV, Exhibitions, Featured works, Masonry gallery, Press quotes, Commission prices, How a commission works, Newsletter, Recent work slider |
Structured data
| Type | Artist | Artist Pro |
|---|---|---|
| Organization or Person, WebSite, WebPage | Not included | Included |
| FAQPage, BreadcrumbList, BlogPosting | Not included | Included |
| Event and ExhibitionEvent, Service with Offer, VideoObject, image gallery and artwork lists | Not included | Included |
Rebuilt from the ground up
Artist Pro isn’t Artist with a few extras. It’s a completely rebuilt theme, with 34 modules instead of 16, layout variants in most of them, and the same design controls in every module.
It’s also faster. Artist loads jQuery; Artist Pro doesn’t, lazy-loads images and uses self-hosted fonts. And it’s ready for any language, with no fixed text in modules.
What both editions share: they’re built for HubSpot CMS, work on every screen size, use drag-and-drop editing and include membership pages.
What changes when you upgrade
Artist Pro is a separate theme with its own, new modules. Your content doesn’t copy across from Artist, so pages need to be rebuilt with Artist Pro’s modules and templates.
The easy way: install Artist Pro next to Artist. Build your new pages with its templates and pre-designed sections while your current site stays live, then switch over when you’re ready.
Questions about the two editions
Is Artist really free?
Yes. Install it from the HubSpot Marketplace and use it on your site at no cost.
What do I get with Artist Pro that Artist doesn’t have?
Six style kits that restyle the whole site in one click, 34 modules instead of 16, 23 pre-designed sections, more page templates, and the same design controls in every module, including motion. It also adds structured data, which helps search engines and AI assistants understand your site.
Can I move my pages from Artist to Artist Pro?
No, pages need to be rebuilt. Artist Pro is a separate theme with its own, new modules, so your Artist content doesn’t carry across to them.
Which edition should I choose?
Artist suits a simple portfolio: a home page, a gallery, a few projects and a contact page. Choose Artist Pro if you want your site to look finished without design work, need pages for exhibitions, commissions, prints or press, or want full control over how every module looks.
Do I get support?
Artist comes with the installation guide. Artist Pro includes email support for as long as you use the theme, plus 2 hours of customization, and its own getting started guide.