How much does a HubSpot website cost?

Add up three parts: the HubSpot Content Hub subscription, the theme (free to a few hundred dollars on the Marketplace, or a custom theme built for you) and the work to build and fill the pages. The build is usually the largest part, and the number of page types, not the number of pages, is what moves it most.

Part 1: The HubSpot subscription

HubSpot’s website tools are sold as Content Hub, in Starter, Professional and Enterprise tiers. Prices change and depend on the number of seats, so check HubSpot’s pricing page for the current figures. The rough split:

Starter covers a simple site: pages, a blog, forms and themes.
Professional adds what most B2B marketing teams end up wanting, such as smart content, A/B testing and more advanced SEO and reporting tools.
Enterprise is for larger organizations with needs such as multiple brands, stricter permissions or very large sites.

If you already pay for HubSpot Marketing Hub or Sales Hub, check what you already have before you buy anything new.

Part 2: The theme

A HubSpot theme is the set of templates and modules your pages are built from. You have two routes.

A Marketplace theme

The HubSpot Marketplace has free themes and paid ones, typically up to a few hundred dollars as a one-off. A good one is fast, accessible, and has modules for the page types you need. Our own AEO First theme, for example, costs $399 and includes email support and two hours of customization. You’ll usually still want some work on top: brand colors and fonts are settings, but a module that doesn’t exist yet has to be built.

A custom theme

A custom theme is designed and built around your sales process, with modules made for your content. It costs more up front, but your marketing team gets exactly the building blocks they need, with nothing they have to work around. It pays off when the site is a main sales channel, when you publish a lot of pages, or when your pages are unusual. See how we build modules marketers can use.

Part 3: The build

This is usually the largest part, and it depends on a handful of questions:

How many page types? A site with 40 pages but only four templates (home, service, case study, blog post) is cheaper than a site with 15 pages that are all different. Templates cost time; reusing them doesn’t.
Is there a design, or does it need one? Building from finished designs is quicker than designing and building.
Who writes and moves the content? Moving text and images into pages is real work, and it’s often underestimated.
Is it a migration? Moving from another platform adds an audit, a redirect map and checks after launch. See the migration plan.
How many languages? Each language adds content work and checks, and the templates need language switching.
Integrations and custom logic. A calculator, a booking flow or a sync with another system is scoped on its own.

Ongoing costs

On HubSpot, hosting and platform updates are included in the subscription, so there’s no maintenance bill in the WordPress sense. What remains is the work you choose to do: new modules, landing pages, fixes and improvements. Most of our clients handle that either hourly or with a monthly retainer of hours that can go to any service, a site fix one week and a workflow the next.

How to keep the total down

Count page types, not pages, and see if any can share a template.
Start from a good theme if your pages follow common patterns.
Have your text ready. Waiting for content is the most common reason projects run long.
Let your team build the later pages from the templates once the first ones are done.
Launch, then improve. Phase two can wait until real visitor data tells you what to change.

Questions we get

Is a Marketplace theme good enough?

Often, yes. A good Marketplace theme customized to your brand covers most B2B marketing sites. Go custom when the site is a main sales channel or your pages don’t fit common patterns.

Do you work at a fixed price?

It depends on the work. You get a written scope with either a fixed price or an hourly estimate. Smaller and ongoing work is hourly at 89€ an hour, or on a monthly retainer.

Can we build the pages ourselves to save money?

Yes. A common split is that we build the theme, templates and the first few pages, and your team builds the rest. Well-built modules make that safe.

Want help with this?

We build, migrate and extend HubSpot sites for marketing teams and agencies: one module or the whole site. See Web design & development, or tell us what you’re working on and we’ll reply within one business day.