AEO First for HubSpot

AEO First Free vs AEO First

Start with the free edition to make your homepage and FAQ quotable by AI assistants. Upgrade to the full AEO First to make your whole site quotable: guides, glossary, comparisons, services and every blog post.

At a glance

At a glance: AEO First Free compared with the full AEO First
FeatureFreeAEO First Full version
Modules1133
Sections623
Page templates820
Blog templates22
System templates711 (adds 4 membership pages)
SupportGetting started guideEmail support for as long as you use it, plus 2 hours of customization

Modules

Modules: AEO First Free compared with the full AEO First
ModuleFreeAEO First Full version
Site navigationIncluded Simple dropdowns, language switcher (icon, code or name)Included Plus mega menu with columns, icons, descriptions and a featured card; flags in the language switcher
Site structured data (Organization, WebSite, WebPage)Included FullIncluded Full
HeroIncluded Image onlyIncluded Image or video (YouTube, file, embed)
Answer summaryIncludedIncluded
FAQ accordion (FAQPage)Included No categoriesIncluded Plus categories with jump links
Question-led sectionIncluded Image onlyIncluded Image or video
Feature gridIncluded Icons onlyIncluded Icon, image or video per card
Call to actionIncludedIncluded
Breadcrumbs (BreadcrumbList)IncludedIncluded
Author bylineIncluded Byline onlyIncluded Plus author box with bio, and Person structured data
Blog post listingIncluded Grid onlyIncluded Plus list and first-post-large layouts
Background hero (image or video)Not includedIncluded
Logo bar (including scrolling)Not includedIncluded
TestimonialsNot includedIncluded
Key takeawaysNot includedIncluded
Definition block (DefinedTerm)Not includedIncluded
Glossary (DefinedTermSet)Not includedIncluded
How-to steps (HowTo)Not includedIncluded
Statistics with sourcesNot includedIncluded
Expert quote, reviewer and slider (reviewedBy)Not includedIncluded
Comparison tableNot includedIncluded
Alternatives list (ItemList)Not includedIncluded
Topic cluster linksNot includedIncluded
Table of contentsNot includedIncluded
Rating summary and reviewsNot includedIncluded
Pricing tableNot includedIncluded
TeamNot includedIncluded
Form sectionNot included (HubSpot’s form module)Included
Contact details with mapNot includedIncluded
Resource libraryNot includedIncluded
Site search boxNot included (HubSpot’s search box)Included
Service structured data (Service or Product)Not includedIncluded
Custom fontsNot includedIncluded

Styling options in every module

Styling options in every module: AEO First Free compared with the full AEO First
OptionFreeAEO First Full version
Background presets (none, subtle, dark, accent)IncludedIncluded
Spacing, alignment, show or hide on mobile or desktopIncludedIncluded
Background color, gradient or imageNot includedIncluded
Text styles per element (font, size, color)Not includedIncluded
Border, corner radius, shadowNot includedIncluded
Card styles and hover effectsNot includedIncluded
Button styles per moduleNot includedIncluded
Entrance animationsNot includedIncluded

Theme settings

Theme settings: AEO First Free compared with the full AEO First
SettingFreeAEO First Full version
Colors, fonts, links, buttons, forms, header, footer, layout, cardsIncludedIncluded
Motion (animations, duration, distance)Not includedIncluded
Blog posts (featured image layout, text width)Not includedIncluded
Your own font filesNot includedIncluded

Templates

Templates: AEO First Free compared with the full AEO First
TemplateFreeAEO First Full version
Home, About, Services, Contact, FAQ, Landing pageIncludedIncluded
Blank page, Text pageIncludedNot included
Theme tour (all modules)Not includedIncluded
Service or product pageNot includedIncluded
Landing page with the form in the heroNot includedIncluded
Pillar page, Comparison, Alternatives, How-to guideNot includedIncluded
Glossary, Glossary term pageNot includedIncluded
Pricing, Case study, Resource libraryNot includedIncluded
Membership access denied and signed outNot includedIncluded
Blog postIncluded No key takeaways, no author boxIncluded Full
Blog listingIncluded No author introduction on author pagesIncluded Full
404, 500, password, search results, 3 email subscription pagesIncludedIncluded
Membership sign in, registration, password reset (2 pages)Not includedIncluded

Structured data

Structured data: AEO First Free compared with the full AEO First
TypeFreeAEO First Full version
Organization, WebSite, WebPageIncludedIncluded
FAQPageIncludedIncluded
BreadcrumbListIncludedIncluded
BlogPostingIncludedIncluded
HowTo, DefinedTerm, DefinedTermSet, ItemListNot includedIncluded
Person, ProfilePage, reviewedByNot includedIncluded
Service or Product with OfferNot includedIncluded
VideoObjectNot includedIncluded
AggregateRating and Review (optional)Not includedIncluded

In both editions

Both editions are fast (no jQuery, lazy-loaded images), multi-language ready with no fixed text, and use the same module and field names, so content from AEO First Free copies straight into AEO First.

Questions about the two editions

Is AEO First Free really free?

Yes. Install it from the HubSpot Marketplace and use it on your site at no cost.

What happens when I upgrade to AEO First?

You install the full AEO First next to AEO First Free. Both use the same module and field names, so you can copy your content across, but pages have to be rebuilt on the full theme’s templates: HubSpot doesn’t move pages between themes automatically. The 2 customization hours included with AEO First can help with the move.

Which edition should I choose?

Free suits a small site that needs a strong homepage, an FAQ and a blog. Choose the full AEO First if you publish guides, glossaries, comparisons or service pages, or want full design control.

Do I get support with Free?

AEO First Free comes with the getting started guide. The full AEO First includes email support for as long as you use the theme, plus 2 hours of customization.

Start free, upgrade when you’re ready

Try AEO First Free on your HubSpot site today, or get every AEO feature with the full AEO First.